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PRINTING SELLS PRODUCTS 6 SERVICES
DESIGNING FOR PRINT
J METALLIC OR SHEEN INK
17 other sections not shown
advertising airbrush artist artwork athletic shoes attendees Barco Graphics basic binding edge binding margin bitmapped blue Bodoni camera ready CMYK coating color correction color proof copy cost customer's cyan digital color separation direct digital color dot gain Dots Per Inch DUOTONES emulsion equipment exhibit exhibitor factors four colors four-color printing GLOSSARY graphic arts halftone screen headline hurts the printing imagesetter ink colors International Trademark Association kilobyte lithographed lithographer's magenta match material method NEWSPAPER ADS number of pages Ogilvy and Mather perfect binding pixels PREPRESS PRESS PROOFS printer printing industry printing plate PRINTING SELLS PRODUCTS problem product or service PRODUCTS AND SERVICES provider readable reader reproduction reverse letters screen angles sheen ink spot STOCHASTIC SCREENING Tacts telemarketer tion tone values trade magazine trade show transparent type face typography white letters word yellow