Basic Marketing: A Global-managerial Approach

William D. Perreault, Edmund Jerome McCarthy

McGraw-Hill, 2005 - Business & Economics - 793 pages

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Bibliographic information

• Title: Basic Marketing: A Global-managerial Approach; Irwin/McGraw-Hill series in marketing; McGraw-Hill/Irwin series in marketing
• Authors: William D. Perreault, Edmund Jerome McCarthy
• Edition: 15, illustrated
• Publisher: McGraw-Hill, 2005
• ISBN: 007111176X, 9780071111768
• Length: 793 pages
• Subjects: Business & Economics / Marketing / General