Basics Design 04: Image

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AVA Publishing, Apr 1, 2006 - Design - 176 pages
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This book "will look at two distinct areas: what images mean and how we can create them. A primer in basic semiotics, "Basics Design: Image" will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation. "Basics Design: Image" aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice." - product description.
 

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Contents

Introduction
5
How to get the most out of this book
7
The Basics
9
Techniques
31
What Images Mean
65
Using Images
83
Images in Practice
97
Mark Making
133
Glossary
159
Conclusion
171
Acknowledgements
173
Contacts
175
Back Cover
176
Copyright

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About the author (2006)

Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

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