Basics Design 07: Grids
Basics Design: Grids aims to introduce the basic principles of grid usage in graphic design as practised by contemporary designers. Although these design principles have a long history, methods have been refined, improved and complemented many times, and this process continues today, as new technology creates new media contexts. The book is not intended to be a prescriptive guide to setting up and using grids. Instead it looks at the principles behind grid usage to give the reader the ability to tackle a wide variety of graphic design problems. The book’s main message is that a static and repetitive approach to grid use does not result in effective and creative designs. By developing a clear understanding of the many facets of the grid, order can be delivered to a design but also ample opportunities for expression and creativity. The book also includes case studies juxtaposed with key creative ‘basics’. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.
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axis baseline grid basic body text brochure browser captions Client column grid column widths composition compound grid creative Cremaster Cycle Dan Tobin DAVID GENTLEMAN Dennis Creffield design elements Design Grid properties different elements different grids dynamic Edward John Smith ethical example Faydherbe Fibonacci sequence folios font graphic design Gulosus gutter Helvetica Neue hierarchy hotspots illustration image boxes image elements juxtaposition layout Matthew Williamson measure module grid narrow columns outer margins paper sizes passepartout pedagogical pattern Pentagram perimeter pixels placement positioning present provides quadrupei reader recto and verso relationship Research Studios rule of odds rule of thirds runaround saburre scale sense of movement spread symmetrical grid text and image text block text box text columns text elements Third Eye Design thumbnail type and image typeface Typographic colour uniform spacing Vergezichten verso pages vertical viewer visible grid visual Vringer white space zothecas