Basics Design 02: Layout

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AVA Publishing, May 1, 2005 - Design - 176 pages
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Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.
 

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Contents

Introduction
5
How to get the most out of this book
7
The Basics
10
The Grid
52
Elements on a Page
66
Form and Function
86
Layout in Use
108
Breaking the Rules
154
Glossary
159
Conclusion
171
Acknowledgements
173
Contacts
175
BACK COVER
176
Copyright

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About the author (2005)

Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and collaborator on books about packaging design and design principles.

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