Basics Design 02: Layout: Second Edition

Front Cover
AVA Publishing, May 29, 2011 - Design - 216 pages
0 Reviews
Basics Design 02: Layout (2nd edition) provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
5
The Basics
7
The Grid
25
Elements on a Page
63
Form and Function
101
Layout in Use
121
Media
165
Glossary
192
Exercises
195
Index and acknowledgements
205
Contacts
207
Working with ethics
208
Back Cover
216
Copyright

Other editions - View all

Common terms and phrases

About the author (2011)

Gavin Ambrose studied at Central St Martins and is a practising graphic designer. Gavin's current commercial practice includes clients from the arts sector, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.

Paul Harris studied at the London College of Printing and has gone on to become a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about graphic design.

Bibliographic information