Basics Fashion Design 01: Research and Design: Second Edition

Front Cover
Bloomsbury Academic, Feb 9, 2012 - Design - 183 pages

The Basics Fashion Design series from AVA publishing's Academia imprint comprises a growing collection of titles, offering an essential introduction to the subject and forming a comprehensive reference for students of fashion design and industry professionals with an interest in the subject.

Research is fundamental to the success of any design-related project and in Basics Fashion Design: Research and Design you are taken through a series of chapters that firstly explain the constraints that you may face as a designer before then exploring what research actually is, why you research and where you might find sources of inspiration to develop concepts and themes for your design work. You are also guided through the process of compiling and exploring the information that you have sourced in a creative sketchbook. Finally, the book explores design development and the processes that you need to explore as a designer in order to maximise the information gathered at the research stage, as well as the various ways by which you can communicate and illustrate your design work. Basics Fashion Design: Research and Design is packed with case study examples of work by talented contemporary designers and other creatives working in the fashion industry, designed to inspire you in your own work. The book also features key exercises that will support you in your understanding and creative development throughout the research and design process.

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About the author (2012)

Simon Seivewright graduated from Brighton University in Fashion Textiles Design with Business Studies and also won Graduate of the Year at the BHS Graduate Fashion Week exhibition.Since then, Simon has exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America.

As a freelance woven textile designer and stylist, Simon's clients have included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon's teaching career began at the London College of Fashion on the foundation diploma course as a design and illustration tutor, as well as a design tutor for private evening classes and summer schools at LCF. He became the course leader for the Fashion National diploma at Hertford regional college and later at Northbrook College Sussex, before becoming the programme leader for the undergraduate fashion courses at Southampton Solent University. Simon now runs the successful undergraduate Fashion degree at Northbrook College, UK. Simon has also recently completed a series of lectures on research and design methodologies in Shanghai, China, as well as at various UK universities.

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