Basics Fashion Design 01: Research and Design
Basics Fashion: Research and Design leads readers through the essential stages of fashion research--then explains how to translate that research into design ideas. How does the design brief affect the design process? What is the target market? Should designers set a theme, concept, or narrative for a collection? Author Simon Seivewright, a distinguished designer and professor, answers these questions, then explores the process of design development in a series of structured stages. A variety of approaches to communicating and rendering design work are discussed, all illustrated with more than 200 inspiring full-color images.
* Understand design briefs, target markets, creating collection themes
* No-nonsense text and more than 200 full-color illustrations
* Case studies with contemporary designers
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How to get the most out of this book
what and why?
Where do you find research?
How to compile your research
Threedimensional approaches to research
Designing fromyour research
Communicating your ideas
Useful resources and Canon
Acknowledgements and picture credits
Working with ethics
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Alexander McQueen allows artist aware Balenciaga basic beading body catwalk Catwalking.com chapter Christian Dior Christian Lacroix client clothes collage collection colour palette consider contemporary costume Courtesy create cultural design development design elements design ideas design process design sketch digital printing Dover Press drape drawing embellishment embroidery essential ethical example explore fashion designer fashion illustrator fibres figures focus galleries gathered Ghesquiere haute couture Hussein Chalayan images important industry influences interest Issey Miyake jacket Jean Paul Gaultier John Galliano Julien Macdonald knitted knitwear layout paper lifestyle London look magazines mood-boards Museum Nicolas Ghesquiere Noki paint pencils perhaps photographs pieces potential research and design research process Sarah Arnett season silhouette sketchbook showing sources of inspiration specific stage Student sketchbook studio styles super brands techniques templates textile texture Thames & Hudson translate trends understanding variety Viktor & Rolf visual Vivienne Westwood York