Basics Graphic Design 02: Design Research: Investigation for Successful Creative Solutions

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Bloomsbury Academic, Aug 9, 2012 - Design - 200 pages
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Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions.

Design Research is a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

• Studio interviews with Emily Hale, Andrew Hussey, Brian Rea, Jane Trustram, Underware and Tanner Christensen, and contributions from Webb and Webb, Planning Unit, StudioKxx and Fuse Collective.
• Illustrated throughout with research-led design examples, spanning poster design, packaging, typography and signage.
• Gives readers the opportunity to further explore different research methods and techniques through briefs and recommended reading lists.

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About the author (2012)

Neil Leonard is a designer and educator; he currently works at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.

Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

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