Basics Product Design 01: Idea Searching
Basics Product Design 01: Idea Searching examines methods of generating and identifying ideas, and teaches the reader to understand what is being observed and recorded.
The book advocates a step-by-step approach to generating ideas and brainstorming. It encourages an open mind in the development of ideas and teaches the reader to always question convention.
The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.