Basics Product Design 01: Idea Searching

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AVA Publishing, 2008 - Design - 176 pages
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Where do great ideas come from? Linus Pauling said, "The way to get good ideas is to get lots of ideas, and throw the bad ones away." Easy to say when your ideas have won the Nobel Prize--twice! How can the rest of us follow Pauling's advice? Basics Product Design: Idea Searching lays out the steps--starting with "Question convention." Why is something done the way it's done? How could it be done faster, simpler, better? Inspiring visuals and case histories showcase a variety of product designs, some new, some old. Learn to think smarter with "Basics Product Design: Idea Searching."


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How to get the most out of this book
Just imagine if it were possible
Common sense is needed
Explore and have fun
Sensory issues
Development of an idea
Blue sky or reality?
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About the author (2008)

David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.

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