Basics Product Design 03: Visual Conversations

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AVA Publishing, Apr 20, 2010 - Design - 183 pages
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Basics Product Design: Visual Conversations introduces design students to the art of communication in design.

Throughout the book, David Bramston explains the process of translation from rough concept to fully realised production, emphasising the importance of simplicity in creating effective sketches. There is also an examination of the many methods you can use to elicit an emotional response and an exploration of the physical realisation of ideas.

Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the world's leading designers and artists. The title comprises a comprehensive introduction to the language of product design.

Other titles in the Basics Product Design Series include: Idea Searching and Material Thoughts.


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How to get the most out of this book
Speaking visually
Emotional responses
Seeing the gap
Talking aesthetically
Taming the thought
Further resources
Working with ethics
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About the author (2010)

David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for Product Design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.

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