Basics Product Design 03: Visual Conversations

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AVA Publishing, Apr 20, 2010 - Design - 183 pages
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Basics Product Design: Visual Conversations introduces design students to the art of communication in product design. David Bramston explains the process of translation from rough concept to fully-realised production. It emphasizes the importance of simplicity in creating effective sketches; examines methods of eliciting an emotional response in the use of 2D and 3D mixed media and explores the physical realisation of ideas in the form of models and prototypes. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the worlds leading designers. The title comprises a comprehensive introduction to the language of product design.
 

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Contents

Introduction
How to get the most out of this book
Speaking visually
Emotional responses
Seeing the gap
Talking aesthetically
Taming the thought
Performing
Conclusion
Glossary
Further resources
Contacts
Acknowledgements
Working with ethics
Back Cover
Copyright

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About the author (2010)

David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for Product Design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.

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