Basics Typography 01: Virtual Typography

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AVA Publishing, 2009 - Design - 183 pages
Basics Typography- Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.

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It's OK. The only book on typography that has awful typography and layout.


How to get the most out of this book
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Approaching multimedia
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The signifi cance of ambiguity
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About the author (2009)

Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.

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