Basics Typography 01: Virtual Typography

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AVA Publishing, Jun 1, 2009 - Design - 183 pages
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Basics Typography: Virtual Typography addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving, virtual type can help to harmonise this time-based presentation of words on screen. The book touches on work from a variety of designers, including Channel 4 and Pentagram Design. This will provide an excellent introduction to the latest methods in typographical and visual communication.
 

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It's OK. The only book on typography that has awful typography and layout.

Contents

How to get the most out of this book
Introduction
From visual poetry to modern typography
Approaching multimedia
Typography information and communication
Digital typography
Typography and the process of reading
The signifi cance of ambiguity
Bibliography
Index
Acknowledgements
Working with ethics
Back Cover
Copyright

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About the author (2009)

Matthias Hillner graduated with a Master of Arts from the Royal College of Art, and subsequently worked as a designer for various design consultancies in London. He uses a typography-led approach for developing multimedia and graphic design solutions.

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