Basics for writing your law firm brochure
Section of Economics of Law Practice, American Bar Association, Dec 1, 1987 - Business & Economics - 36 pages
This booklet provides advice on whether a brochure is needed and how to produce speciality, recruiting, and general capabilities brochures. Also included are materials on consultants and examples of brochures produced by various law firms.
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Design and Graphics
Appendix AConfidential Questionnaire
Appendix BBrochure Cost Estimates Worksheet
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz advertising American Bar Association American Marketing Associ assist attorneys Blue-collar workers brochure preparation brochure-s budget business card business development color committee corporate costs counsel design and graphics discussions distribution Economics of Law embossing example existing clients eye-catching firm members firm name firm philosophy firm produced firm wants firm-s image firm-s marketing firm-s services Friz Quadrata Goldwasser Goudy Old Style graphic design image the firm industry brochure intended purpose Lake Shore Drive law firm brochures law firm management Law Office Law Practice Law School lawyers legal services marketing consultants marketing tool marketplace MasterCard newsletters paper stock philosophy or image photographs position potential clients practice area Practising Law Institute Preparation Brochure prepared law firm printing professional promotional pieces prospective clients questionnaire questions Raridon recruiting brochure references referral sources samples Section of Economics specialty brochure specific Step target audience techniques typeface writing copy