Battle of Symbols: Global Dynamics of Advertising, Entertainment and Media

Front Cover
Daimon, 2003 - Business & Economics - 418 pages
Symbols increasingly dominate international communication. The events of 9/11 and the ongoing war against terrorism demonstrate their power. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context. Battle of the Symbols examines 9/11 and current events in light of global symbolism. While 9/11 represented the beginning of the war against terrorism, the real battle of symbols started long before September 11th and will continue long after the fall of Osama bin Laden or Saddam Hussein."
 

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Contents

Diminution of Light
13
Acknowledgements
19
Disneyland in September
21
A Contemporary Perspective on Symbols
25
Mustering the Symbols
27
Hard and Soft Power
30
The Paradox of American Power
33
Battle of Symbols
34
Genders
204
Lifestyles
205
Beliefs
206
The Technique of Analogy
210
Merger of Symbols
211
Battle of Symbols
213
Putting Symbols into Battle
215
Marshall Bush and the Duke
216

Symbols
37
Hidden Persuaders
38
Elusiveness of Symbols
39
Dual Elements of Symbols
41
The Spirit of the Times
42
Past Dreams to Present Brands
44
Observation of Leading Symbols
46
The Context of Leading Symbols
48
Dynamics of Symbols
53
Cycles
54
1 Duality
56
2 Direction
58
Sequence
59
Symbol Sequence of 20th Century America
61
Symbol Sequence of American History
62
Symbol Sequence in Astrology
63
Alignment
66
1 Correspondence
68
2 Synesthesia
70
3 Synchronicity
73
4 Collective Psychology
75
Differentiation
77
Alignment Differentiation
79
Clash and Commonality
85
Globalization of Symbols
87
The American Recruitment of Symbols
88
Irony Paradox and Power
89
Trance of Symbols
90
The Spread of American Symbols
93
Nations as Symbols
95
Corporations as Symbols
97
Civilizations as Symbols
99
Emerging Symbol of Islamic Civilization
102
Perceptions of Arabs
107
Emerging Symbol of Western Civilization
110
Emerging Symbol City of the Global Economy
115
Perceptions of Americans
117
CloseUps and Panoramas
120
Islam as Medium Cool
122
Traditional Symbol Dualities
127
West and East
129
Masculine and Feminine
133
Future and Past
134
Place and Space
136
Eye and Ear
139
Relative and Absolute
143
Above and Below Vertical and Horizontal
147
Outside and Inside Extraversion and Introversion
151
Contemporary Symbol Dualities
155
Electricity and Fire
157
Spirituality and Religion
159
Physics and Biology
164
Pyramids and Networks
166
Production and Consumption
169
Export and Import Localism vs Globalism
173
Capitalism and Fundamentalism
178
Old and Young Generations
180
City and Country Culture and Nature
184
Pluralism and Totalitarianism An Invisible Civil War
189
Contemporary Symbol Alignments
195
East and West Commonalities
196
Hybrid Symbols and Dandelion Seeds
197
Generations
199
Technology
201
The Frontier Symbol
219
Sending Wrong Symbols
220
A Nameless Event
222
Casting Hollywood in the Battle
223
Creating Symbols The Entertainment Industry
227
Television Entertainment
229
Films
234
New Heroes and Villains
235
Hollywoods Symbols for Evil
237
The Government as Hero
240
Hollywood Goes to War
241
The Role of Stars
243
Creating Symbols The Advertising Industry
247
Return of Singing Toilet Bowls
249
Campfires of Brands
251
Chianti Over Cabernet
254
Advertising the Lion of Islam
256
Fashion Goes Out of Fashion
258
Advertising Goes Out of Fashion
261
Advertising Becomes Invisible The Plot Thickens
262
Transmission of Symbols Media Communications
267
TV News Branding an Olympics of Terror
270
Declining Interest in the War
271
CNN and the Shelf Life of News
272
Todays War Brought to You By
274
The Arab CNN
276
Box Cutters and A Disaster Spectacular
277
Epidemic of Fear
280
The Virus of Postmodern Culture
283
Going Postal
285
Symbols of the Night
286
One Way Transmission
288
Media and the Muslim World
289
The Internet Trickster
292
The Internet and Authoritarian Regimes
295
The Ghost Town of High Tech
299
Radio in Afghanistan
303
Managing Symbols
309
Father Spin
310
Spinning Outward
318
The Madison Avenue Spin
325
Branding Problems
327
Beyond Branding
331
Spin Laden
332
Understanding Symbols
335
Observing Her Creations
336
The Paradox of Understanding
337
Introversion and Production of Symbols
338
America in the 90s
341
The Symbol of Bill Clinton
344
Idealism Shattered
346
The Glass House
347
OneWay Mirrors
349
Extraversion and Reduction of Symbols
352
Twilight Time of Symbols
355
Emerging Global Dynamics
363
Looking for Home
371
About the Author
377
About the Photographers and the Cover Artist
378
Bibliography
379
Notes
387
Index
411
Copyright

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About the author (2003)

John Fraim is President of The GreatHouse Company, a marketing consulting firm and book publisher. He is a leading authority on symbolism and the creator of www.symbolism.org, one of the internetAcentsa -a centss most popular sites for symbolism. His writing has appeared in a number of publications and online journals including Business2.0, The Industry Standard, Ad Busters, The Journal of Marketing, First Monday, Spark OnLine, Media & Culture Journal, The Journal of Psychohistory, Anthropology News and Psychological Perspectives. His book Spirit Catcher won the 1997 Small Press Award for Best Biography. He has a BA in History form UCLA and a JD from Loyola Law School.

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