Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors

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Career Press, 2009 - Business & Economics - 256 pages
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Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors seems challenging, to put it kindly. Yet America's 26 million small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalize on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle???and beat???the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing, or services, it's a battle of David vs. Goliath on steroids. The mega-sized competition has deep pockets, massive advertising budgets, and suppliers that court them every step of the way, while small companies operate on shoestrings and have to struggle every day just to survive. Yet small businesses that capitalize on their agility, adaptability, customer service, and credibility can definitely win the battle against Big Box.

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Contents

Introduction
ii
The Power of Small
19
Moments of Truth Can You Cut
39
Copyright

10 other sections not shown

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About the author (2009)

Marks spent more than 12 years at the Denver Post, primarily as Sunday business editor and special projects editor. She has also written for BusinessWeek, the Los Angeles Times, Forbes, and others. Her work has received recognition and awards from regional and national organizations including the Society of American Business Editors and Writers.

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