Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

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McGraw Hill Professional, Oct 2, 2009 - Business & Economics - 160 pages
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Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.

With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by

  • Registering with Google
  • Coming up with the best keywords
  • Thinking like your customers
  • Making your site totally accessible
  • Using metadata to your advantage
  • Advertising on the Web
  • Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.

 

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User Review  - librarythingaliba - LibraryThing

This book was good, although a little below my saturation point in search engine optimization research. A great book for starting a foray into SEO. It does make an interesting point that google may favor google-related websites, such as blogs on Blogger, sites with AdWords, etc. Read full review

Contents

1 Whats So Special about Google Then?Is It Really All That?
1
2 I Wanna Be Number 1Taking the Restricted View
4
3 Its Not Yogurt Organic or Natural versus PaidFor
7
4 View AskewHow Google Sees Your Site
10
5 Uncovering the DataUnleashing Your Inner Miss Marple
13
6 Pimp My MetadataThe Hidden Message
16
7 That Keyword Is So OwnedSatellite Sites
19
8 Analyze ThisGoogle Analytics
22
28 Your Web Site under the KnifeYou at the Back Pay Attention
80
29 Where Next?The Site Map and Google
83
30 Rank and FileHow Are Your Keywords Performing?
86
31 Number CrunchingStats Stats and More Stats
89
32 IP CityLocation Management in a Virtual World
92
33 Treating Users and Google DifferentlyECommerce and the Session ID Curse
95
34 Web Design 404Page Cannot Be Found Suicide
98
35 How Clean Is Your House?Nonsmoking Professional Clean Code Only
101

9 Destination MeThe Importance of Inbound Links
25
10 Whos Lookin?Keyword Bias
28
11 Who Are Ya?Its All in the Details So Does Your Domain Registration Tally?
31
12 Open with a JokeKeyword Prominence and Relevance
34
13 LaidBack SurfersThe Google Search
37
14 Selling OutAccepting Google Advertising
40
15 Say That Again?Keyword Proximity
43
16 Jargon BustingHits Visitors Page Views and Uniques
46
17 Here Look Over HereRegistering with Search Engines
49
18 Essential Code?Meta Robots etc
52
19 Me in France Number 113Using Images Correctly
55
20 Cloaked ContentBeing UpFront with Your Intentions
57
21 Content Is KingBuilding Pages the Right Way Around
60
22 Whose Page? My PageOwning Page 1
63
23 FaceOffPosing as Two Different Brands
66
24 How Ya Doin?Benchmarking Your SEO Performance
69
25 All Links Are Not Born EqualPageRank Relevance and Are You Trustworthy?
71
26 No DMOZ No Champagne CorksThe Importance of the Open Directory Project
74
27 Google Pretender?Competition for the Throne
77
36 JavaScript IntoleranceCookies and a Lack of Appetite
104
37 The Bigger PictureCashPoor TimePoor? Click Here
107
38 Deep Deep DownUnderstanding the Long Tail
110
39 Feeding Hungry EyesForums Communities and RSS
112
40 Switching on Targeting Computer Good and Bad Navigation
115
41 The WORLD Wide WebRunning a Multilingual Web Site Marketing Campaign
118
42 No Rest for the WickedRefining Retuning Rediscovering
121
43 Naming the ChildWeb Addresses and the Importance of First Names
123
44 Knowing GoogleDinner Party Secrets You Can Reveal
125
45 Its My PartyInviting Links without Seeming Desperate
128
46 Yahoo and IndustrySpecific DirectoriesEntering the World of Other Search Engines
131
47 Negative PressBeing Dissed on the Web
134
48 What? ExplainSEO in a Nutshell
137
49 Google AdWordsPay to Be First
139
50 Ill Make You Number 1The Dangers of SEOAdWord Specialists
141
51 Is This Working?User Testing to Monitor Your Search Results
143
52 I AmAm Not King of the HillA Word of Warning
145
Index
147
Copyright

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About the author (2009)

Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Grow Your Business with Google AdWordsTM.

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