Be Your Own Strategy Consultant: Demystifying Strategic Thinking

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Cengage Learning EMEA, 2002 - Business & Economics - 447 pages
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What is strategic thinking? What is its real value? What happens if we don't do it? How can it advance your career? The answers to these questions can be found in this accessible book which guides readers through the complex maze of strategic thinking. This comprehensive book explains in clear terms exactly why strategy matters and how best to translate strategic ideas into reality, allowing managers to become strategy consultants. Written by two experienced strategy consultants, this easily digestible guide uses examples from contemporary business to define strategy and show how to make it count. This is essential reading for any strategic manager who needs to get to grips with strategy and strategic thinking, and will also be especially useful reading for MBA students and those undertaking MBA projects.
 

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Contents

the difficulty of strategic thinking
8
5 Uncertaintyimportance grid
16
CHAPTER
21
1 Strategic gap analysis
22
6 Using PEST analysis
31
9 These forces determine industry profitability
37
11 Porters five competitive forces and market segmentation
45
15 The uncertaintyimportance grid example
51
performance around 1995
113
9 Howhow analysis
126
18 Difficultyovertime curve
141
CHAPTER
154
1 Strategic thinking categories
157
CHAPTER SEVEN
190
CHAPTER EIGHT
231
CHAPTER NINE
256

18 A scenario generation process
57
23 The industry mindset
63
CHAPTER THREE
67
2 Competitor profiling
73
3 GE grid
76
CHAPTER FOUR
83
2 Tactical decline
99
CHAPTER FIVE
110
CHAPTER
274
CHAPTER ELEVEN
323
CHAPTER TWELVE
349
CHAPTER THIRTEEN
378
CHAPTER FOURTEEN
403
APPENDIX I
428
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About the author (2002)

Tony Grundy is an independent consultant and Senior Lecturer at Cranfield School of Management. He is the author of several best-selling books, as well as articles on HR strategy in leading management journals.

Laura Brownlives in Massachusetts with her quirky abnormal family. Her husband s put up with her since high school, her young son keeps her on her toes, and her three cats think they deserve more scratches. Hearing loss is a big part of who she is, from her own Hard of Hearing ears, to the characters she creates.

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