Be a Millionaire Shopkeeper: How Your Independent Shop Can Compete with the Big Guys

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iUniverse, Sep 20, 2012 - Reference - 250 pages
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Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know.

Big retailers like Macy’s and Bloomingdale’s use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your store’s sales and profits.

Joanna Bradshaw, who has served at the highest executive levels with several of America’s best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. You’ll learn how to

• create a successful business plan;
• develop and convey a mission statement;
• harness your strengths to achieve a competitive advantage;
• refine and differentiate your products and store; and
• use innovative cost-effective ways to promote your business.

This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailers—as well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.

 

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Contents

Chapter 1 Retailing Today
1
Chapter 2 Becoming an Independent Retailer
9
Chapter 3 Developing Your Mission and Competitive Edge
21
Chapter 4 Writing Your Business Plan
39
Chapter 5 Conveying and Enhancing Your Mission
57
Chapter 6 Shopping the Competition to Hone Your Competitive Edge
83
Chapter 7 Differentiating Your Product Line
91
Chapter 8 Utilizing Vendors More Effectively
103
Chapter 10 Maximizing a Trade Show or Buying Trip
133
Chapter 11 Getting the Word Out
143
Chapter 12 Utilizing Internet Marketing
165
Chapter 13 Using the Profit and Loss Statement
191
The SixMonth Plan and OTB
205
Chapter 15 Measuring Your Business with Three Key Ratios
221
Review Conclusion
229
Copyright

Chapter 9 Refining Your Store and Product Line
117

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