Be our guest: perfecting the art of customer service

Front Cover
Disney Editions, May 1, 2001 - Business & Economics - 206 pages
1 Review
Whether they are called clients, customers, constituents, or, in Disney-speak, guest, all organizations must better serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.

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Review: Be Our Guest: Perfecting the art of customer service

User Review  - Tim Kimberley - Goodreads

This book definitely took a bit of work translating the Disney context to my context. There were a whole bunch of gems. It's not every day you can pick up a book and learn how a successful ... Read full review

Contents

Foreword by Michael D Eisner
9
Service Disney Style
15
The Magic of Service
39
Copyright

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About the author (2001)

Michael D. Eisner, chairman and chief executive officer of the Walt Disney Company, lives in Los Angeles.