Be the Boss!: The Must-Have Book for Anyone Starting Their Own Business

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S.T.A.R.T. Learning, Incorporated, 1994 - Entrepreneurship - 164 pages
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Finally, a four-color, fully-illustrated business book made simple for any adult to understand as it documents all the logical steps needed to start, run, and manage any small business. Essential reading for those victims of corporate downsizing, layoffs, unemployment, and early retirement who want to start their own business.

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Contents

Foreword
4
Introduction
5
The Business of Business
8
Looking Inside A Large Corporation
11
Small Business Opportunities
13
CHOOSING A BUSINESS THATS RIGHT FOR YOU 17 Types of Business
17
Personal Interest and Skill Inventory
19
Getting Started
24
Finding Capital
95
MASTERING MANAGEMENT
101
The Importance of Management
103
Setting Up Shop
105
Hiring People
113
Managing Your Money
117
Taxes
123
MARKETING
127

If You Want To Buy A Franchise
27
When You Need Help
31
ORGANIZING
39
Researching Your Business
41
Planning Your Business
53
Writing A Business Plan
54
Blank Business Plan Business Forms
75
A Very Short Course in Advertising
129
Marketing Your Business
143
Publicity
147
Satisfying Your Customers
151
Glossary of Business Terms
155
Index
161
Copyright

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