Beating the 24/7: How Business Leaders Achieve a Successful Work/Life Balance

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John Wiley & Sons, Mar 28, 2003 - Business & Economics - 256 pages
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants

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About the author (2003)

WINSTON FLETCHER is Chairman of the Royal Institution and of The Advertising Standards Board of Finance. He is a Trustee of Barnardo's and of the Open College of the Arts, is a Visiting Professor at Lancaster University Management School and is on the Advisory Council of the Barbican.

He launched two successful advertising agencies and has been Chairman of the Advertising Association, a President of the Institute of Practitioners in Advertising and a Council Member of the Advertising Standards Authority. He was founder Chairman of the World Advertising Research Center.

He has published ten books and well over 1000 articles in national newspapers and magazines. His books include: The Admakers; Teach Yourself Advertising; Meetings, Meetings; SuperEfficiency; Tantrums & Talent; and The Manipulators (a novel).

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