Beauty Imagined:A History of the Global Beauty Industry: A History of the Global Beauty Industry

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OUP Oxford, Feb 25, 2010 - Business & Economics - 444 pages
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and itsassociation with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.

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User Review  - Opinionated - LibraryThing

A very good potted history of the beauty industry that, whilst rightly focusing on the 2 main centres of the industry - Paris and New York - also covers trends and developments in developing markets ... Read full review

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Великолепная книга гарвардского профессора истории бизнеса об индустрии красоты.
Благодаря людям, создавшим эту индустрию, средства гигиены и парфюмерия стали доступны не только очень богатым людям
, а декоративная косметика — не только актерам и проституткам.
Но вот что меня действительно подкупило — это их талант продавать не только бренды, но и какую-то совершенно нереальную фигню типа кремов для отбеливания кожи, автозагаров и вагинальных дезодорантов. Неудивительно, что эти люди еще и постоянно наживали невероятные кучи денег! И даже две мировые войны и многочисленные финансовые кризисы не смогли их остановить. Впечатляет!
Написано живенько, есть иллюстрации :)

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About the author (2010)

Geoffrey Jones is Isidor Straus Professor of Business History, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics and Political Science, in Great Britain. He is the author and editor of many prize-winning books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), Multinationals and Global Capitalism (OUP, 2005), Renewing Unilever (OUP, 2005), and The Oxford Handbook of Business History (OUP, 2008). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review.

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