Beauty and the Book: Fine Editions and Cultural Distinction in America

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Yale University Press, 2000 - Language Arts & Disciplines - 323 pages
In post-World War I America, teeming as it was with magazines, newspapers, radio broadcasts and movies, many feared that the survival of traditional, serious books was in peril. This concern led to a publishing boom in fine editions; books valued primarily for their beauty, craftsmanship, extravagance, status, or scarcity. Beauty and the Book is a lively cultural history of the explosion in demand for these deluxe books during the 1920s and 1930s. Megan L. Benton argues that the clamour to own fine books reflected the anxieties and desires of those who mourned the rise of a modern mass culture. For them, such volumes not only affirmed a preindustrial ideal but also imparted social distinction and cultural superiority. Benton combines new archival research with a close examination of three hundred fine editions of the period. In theory, fine bookmakers were devoted to beauty and quality and were unwilling to compromise with machinery, popular taste, or concern for profit. But such ideal standards were nearly impossible to maintain. Paradoxically, fine publishers' ostensible indifference to commercial considerations was one of their most prized and lucrative products for sale. This b
 

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BEAUTY AND THE BOOK: Fine Editions and Culture Distinction in America

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Benton (English/Pacific Lutheran Univ.) explores the clash between cultural purists and preying capitalists in the publishing world's mad rush to create deluxe editions of distinguished authors during ... Read full review

Contents

The Glut of the Good Life
11
The Theory of the Ideal Book 3 2
32
Man and Machine
57
Strategies of Fine Design
83
Classics or Cabbages? The Question of Content
123
The Business of Anticommercialism
167
Death of a High Tradition
213
Copyright

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About the author (2000)

Megan L. Benton is associate professor of English and director of the Publishing and Printing Arts Program at Pacific Lutheran University.

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