Become the CEO of You, Inc: A Pioneering Executive Shares Her Secrets for Career Success

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Purdue University Press, 2012 - Business & Economics - 153 pages
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How do you turn your dreams into reality? How do you make things happen for you, rather than let things happen to you? “Don’t be humble about who you are and what you are capable of. Stand tall and stand out. Be known. Be recognized as a leader, and most of all, know you are a leader,” is Susan Bulkeley Butler's call to action for her readers to take responsibility for their lives.

In this updated second edition of the best-selling Become the CEO of You, Inc., Susan has provided strategies for improving your life and new techniques for advancing your career. The book is focused around her “Make it Happen” model, which is based on three decades of experience working with Fortune 500 companies. The steps include: Develop a clear aspiration for You, Inc.; build your board of directors; develop your plan to make your aspiration happen; and navigate your day-to-day journey. The second edition is completely revised and includes new topics such as: The importance of executive coaching; developing your image in today’s world; taking a long-term view of your life and career; new opportunities for balancing career and family; use of social networking techniques . . . the good, bad and ugly; and preparing for promotion.

 

 

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Contents

Create the Vision for You
20
Build Your Team
31
Develop Your Plan
49
Navigating the Journey
61
The Marketability of You
70
Time Use It or Lose
91
You Are the Connections You Weave
103
Money Matters
116
Share the Wealth
126
The Legacy of You
133
Acknowledgments
140
126
146
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About the author (2012)

Susan Bulkeley Butler has been proving that women count since she rose from her roots as a small-town girl in Illinois to become the first female professional at Arthur Andersen & Co. and later the first female partner of what is currently Accenture, the multibillion dollar global management consulting, technology services, and outsourcing organization. Now, as a philanthropist, mentor, speaker, executive coach, and CEO of the Susan Bulkeley Butler Institute for the Development of Women Leaders (www.sbbinstitute.org), she is serving on the leadership team of Vision 2020, a groundbreaking, national project focused on advancing gender equality. Susan is committed to helping “zillions of women and girls to be all they can be” by being “the CEO of You, Inc.” She is also the author of Women Count: A Guide to Changing the World (Purdue University Press 2010).

 

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