Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
What people are saying - Write a review
LibraryThing ReviewUser Review - mpolino - LibraryThing
Joe Calloway's book on getting your company to stand out from crowd was terrific. It's short fast read and Joe covers lots of companies not normally found in business books. Some of the usual suspects ... Read full review
LibraryThing ReviewUser Review - dlbough - LibraryThing
My friend, Mark True, recommended this book to me. I found it very easy to read and extremely thought-provoking. It's about how to set yourself apart in your marketplace by doing something that no one ... Read full review
We Just Decided to Go
Know Who You Are
Success Means You Know What Used to Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
Other editions - View all
Becoming a Category of One: How Extraordinary Companies Transcend Commodity ...
No preview available - 2006