Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Learn how extraordinary companies do what they do so well, and obtain the tools and ideas you need to emulate them. Full of case studies and personal reflections by leaders of exceptional companies, this book is designed to help anyone transform their run-of-the-mill business into an extraordinary company–whether you operate a multinational corporation or a mom-and-pop shop. Calloway doesn’t offer any mumbo-jumbo or flavor-of-the-day buzzwords, just simple lessons that lead to real, proven results.
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Becoming a category of one: how extraordinary companies transcend commodity and defy comparisonUser Review - Not Available - Book Verdict
Price, product, and even quality don't cut it anymore when it comes to rising above the competition. So says brand consultant Calloway, who offers an energetic piece on branding, company culture ... Read full review
We Just Decided to Go
Know Who You Are
Success Means You Know What Used to Work
The Commodity Trap
Your Brand Is Everything
The Three Rules
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity ...
No preview available - 2006
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