Becoming a Fundraiser: The Principles and Practice of Library Development

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American Library Association, 2000 - Business & Economics - 138 pages
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Written by a librarian who has also been a professional fundraiser and by a library fundraiser who is also a public relations professional, this revised and updated book offers an original perspective on the neglected subject of raising money for libraries.
 

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Contents

Introduction
1
C H A P T E R 1 Fundraising and You A Personal Feasibility Study
8
C H A P T E R 2 Basic Concepts The Art and Science of Fundraising
21
C H A P T E R 3 Building a Team Development Staffing for Libraries
38
C H A P T E R 4 Planning to Raise Funds Understanding Initiating and Evaluating Your Development Program
53
C H A P T E R 5 Getting to Yes The MajorGifts Process
66
C H A P T E R 6 Fundraising with Friends Groups The Role of Friends in Development
77
C H A P T E R 7 Black Holes or Black Ties? How to Make Your Events Worth the Trouble
91
C H A P T E R 8 Making It Personal Demystifying Fundraising from Foundations Corporations and PlannedGiving Prospects
105
C H A P T E R 9 Enhancing Your Image Communicating Strategically about Your Library
115
C H A P T E R 10 Thoughts on the Future of Library Development
126
Recommended Reading
129
Index
131
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About the author (2000)

Stephen D. Elder is director of development at Colorado College.

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