Becoming a Graphic and Digital Designer: A Guide to Careers in Design

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John Wiley & Sons, 27. apr 2015 - 336 pages
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Begin your graphic design career now, with the guidance of industry experts

Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms.

Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before.

  • Learn how to think like a designer and approach projects systematically
  • Discover the varied career options available within graphic design
  • Gain insight from some of the leading designers in their fields
  • Compile a portfolio optimized to your speciality of choice

Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.

 

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LibraryThing Review

Kasutaja arvustus  - detailmuse - LibraryThing

[Graphic d]esign is not decoration but, rather, the intelligent solution of conceptual problems; it is the manipulation of type, image, and, most of all, the presentation of ideas that convey a ... Read full review

Contents

Inspirations and Motivations
16
xiii
33
Online Content
93
The Mark Maker
117
Making a Living Doing Books
123
The Bookkeeper
130
Editorial Design
138
Art Director Becomes Editor
144
Working for Google sidebar
245
Between Text and Images
247
Always Learning
250
Designer as Accelerator
253
Digital Books and Magazines by Contemporary Artists
256
Typography on the Web by Jason Santa Maria sidebar
258
Games as Powerful Motivators
260
Girls and Games sidebar
262

Socially Impactful Design
154
Illustration Design
162
Graphic Commentary and Design
170
Fraudulent Graphic Designer
178
TRANSITIONAL DESIGN
187
Creating Interactions
193
Graphic Design as a Cause
200
Eccentrics and Design Quirkiness
204
Celebrating Commercial
205
OvertheTop Digital D I
208
Getting an Oscar for Graphic Design
210
Designing Cooties
214
Speaking Frankly
217
What Comes Next
220
Disposable Ideas
221
Making Design Meals
224
Design Entrepreneurship sidebar
227
I Am Reckless
228
DIGITAL DESIGN
230
Interactive Multimedia Installations and Interfaces
232
Debugging the Language of Digital Job Titles sidebar
233
Subverting the Mental
234
Demomaking for a Living
237
The New Motion
240
Popularity by J J Sedelmeir sidebar
241
Technologys Perks by J J Sedelmeir sidebar
242
Asking the Right Questions
243
Growing into a
265
Online Editorial Ventures
269
Addicted to Startups
272
User Experience Specialists
276
Understanding HumanComputer Interaction
277
Using the Audience as Media
279
Mapping the Relationship between Ideas
282
To Publish To Create a Public for Books
288
Geeks Programmers Developers Tinkerers
292
Controlling Computers with Our Thoughts
293
Iterations and Algorithms
296
DESIGN EDUCATION
300
Making Choices
301
Old School New School
308
Educating Design Entrepreneurs
311
Developing the Right Attitude
314
Idiosyncratic Contexts
317
Interfacing with
320
The Maker Generation
322
Students and Surveillance
325
APPS That Track by David Carroll sidebar
327
Appendix 1
328
Appendix 2
329
Additional Reading
330
Index
332
Copyright

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About the author (2015)

Steven Heller is co-chair of the School of Visual Arts MFA design program. He has written over 170 books on design and has been a contributor or contributing editor to nearly 25 magazines, including Print, Eye, and Baseline. Steven writes the "Visuals" column for the New York Times Book Review.

Véronique Vienne writes books and conducts workshops on design criticism as a creative tool. She is a former magazine art director and has served as a faculty member and lecturer at art and design colleges in the United States and Europe.

Bibliographic information