Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
This second edition provides practical writing instruction for those preparing to enter the public relations profession, using a process approach to addressing a variety of writing formats and circumstances. For students of public relations.
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P A F? T O N E Going Through the Process 86
El Organizational Features
El Advocacy and Opinion
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alcohol announcement appeal letters appropriate audience B-roll background beneﬁt broadcast brochure caption Center Cephalon chapter client College communication conference conﬁdent corporate creative desktop publishing develop direct mail director Doublespeak editor effective employees example EXERCISE fact sheets feature Figure ﬁnd ﬁrst focus focused format Freewrite headline identiﬁed identify interest interview issue italic type journalists language narcolepsy newsletters newspapers newsworthy nonproﬁt objectives organization organization’s organizational Oxfam America paragraph person persuasive planning sheet position statement prepare present professional PSAs Public Relations Association public relations practitioners Public Relations Society public relations writers radio reader release Review Rollerblade sentence signiﬁcant speciﬁc speech target public techniques Teeny Tykes television Terry Hart testicular cancer theory tion topic trademark understand video news release VNRs words writing