Becoming a Global Audience: Longing and Belonging in Indian Music Television
What does globalization mean for the television audience? "Becoming a Global Audience" examines concerns of cultural imperialism in relation to the actual experience of television reception in a postcolonial context. The rise of satellite television in India in the context of economic liberalization in 1991 has been marked by the localization of global music television networks like MTV and Channel V. This book argues, however, that this -Indianization- is no cause for celebration. Using in-depth interviews with Indian music television viewers and theoretical approaches drawn from political-economic, cultural, and postcolonial studies, it argues instead that the reception of -Top Ten- shows and nationalistic music videos is part of a profound reordering and appropriation of common sense under the changing social relations of globalization."
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Commercial Context of Music Television in India
Music Television and Its Audiences
Liberalization and the Public
4 other sections not shown
Other editions - View all
advertising album Alisha Andhra Pradesh audience members audience studies broader chapter Chitrahar claim countdown shows cultural imperialism cultural studies discourses Doordarshan Economic Times on-line emerging emotional ences everyday experience fact featured feel film music film songs genre global audience global context global media Hindi film Hussain images important Indian audiences Indian film Indian music television Indian pop Indian pop music indicates instance interviews Kathakali Ken Ghosh liberalization meaning middle-class participants modernity MTV India Muqabla music countdowns music television audience music television channels music television programs music videos music-based programs necessarily pants participant says perception perhaps political pop music popular producers promo public shows question rankings reception relation represent representations Santoor satellite television Screen on-line seen sense social specific Star TV Superhit Muqabla television in India Telugu film tion traditional viewers watching music television working-class participants youth culture Zee TV