Becoming Consumers: Looking Beyond Wealth as an Explanation for Villa Variability: Perspectives from the East of England
A comprehensive study of the social and psychological characteristics of modern consumer behaviour that is then used as an interpretative perspective with which to consider the evidence for a selection of villas in Roman Britain.
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Chapter Two Examining villas more objectively
Chapter Three Introducing consumer behaviour theory to villa studies 3 9
4 other sections not shown
aisled building analysis Antiquarian approach Archaeology Bancroft Bannaventa bath-house bath-suite baths Beadlam Bedoyere Belk case-study conspicuous consumption construction consumer behaviour Consumer Research consumer theory Consumption insights Consumption perspective context contrast cost Cotterstock Dalton Parlours decoration discussed display elite enclosure Ermine Street evidence example excavation explain fashion featured Figure fourth century Friendship-Taylor Hingley hypocaust ibid identity individual interpretation investment Journal of Roman landscape late Iron Age lifestyle Lincolnshire Ling Location London Main reference material culture Millett mosaics motives Neal and Cosh Nether Heyford North Yorkshire Northamptonshire Norton Disney Oxford perhaps pers.comm Piddington Piercebridge possessions possible prestige psychological recognised Redlands Farm reference group Road values Roman Archaeology Roman Britain Roman Italy Roman period Roman Villa Roman world Romano-British Rome roundhouses Routledge settlement social stone structure suggests tessellation theory traits University Press Viewability villa owners wall wall-plaster wealth whilst window glass winged corridor Yorkshire Zeepvat