Beer and Wine Advertising: Impact of Electronic Media : Hearing Before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Commerce, House of Representatives, Ninety-ninth Congress, First Session on H.R. 2526 ... and H.R. 1901 ... May 21, 1985, Volumes 2-3
United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
U.S. Government Printing Office, 1985 - Advertising - 638 pages
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
activities addition alcohol abuse alcohol advertising alcohol consumption alcoholic beverages Amendment American announcements appeal apply approach Association beer and wine believe broadcast campaign cancer cause Chairman cigarette commercial Commission concern conclude Congress considered consumers continue controversial Court dangers deaths demand discussion drinking drug drunk driving economic effect efforts estimated evidence fact Fairness Doctrine Federal going groups hearing impact important increase industry interest issue legislation liquor major measure messages misuse particularly percent petition positive practices present problem programs prohibition promote protection public service question radio raised reasons recent reduce regarding regulation require responsible restrictions significant smoking social speech statement stations suggest survey television Thank tion tobacco United wine advertising young
Page 576 - As to the particular consumer's interest in the free flow of commercial information, that interest may be as keen, if not keener by far, than his interest in the day's most urgent political debate.
Page 358 - Or the reform may take one step at a time, addressing itself to the phase of the problem which seems most acute to the legislative mind.
Page 91 - A representation does not become "false and deceptive" merely because it will be unreasonably misunderstood by an insignificant and unrepresentative segment of the class of persons to whom the representation is addressed.
Page 79 - Materials" is issued at least annually by the Director of the Bureau of Alcohol, Tobacco and Firearms of the Department of the Treasury. The...
Page 110 - Treasury finds to be likely to mislead the consumer; (2) as will provide the consumer with adequate information as to the identity and quality...
Page 97 - ... which have undertaken to communicate with a segment of the public are appropriately based: not only on the role of the First Amendment in fostering individual self-expression but also on its role in affording the public access to discussion, debate, and the dissemination of information and ideas.
Page 370 - We have noted a high degree of correspondence in the aggregate level data presented in this report among seniors...
Page 438 - Nor should advertisements include other subtle references to alcohol, such as puns on words like "spirit11 or "proof," or any overt or implicit association with distilled spirits. Any claim of alcohol content permitted by applicable law or regulation shall be deemed to be in compliance with this Guideline. 9. Beer advertising should not portray sexual passion, promiscuity, or any other amorous activity as a consequence of drinking beer.
Page 575 - Thus we consider this case against the background of a profound national commitment to the principle that debate on public issues should be uninhibited, robust, and wide-open, and that it may well include vehement, caustic, and sometimes unpleasantly sharp attacks on government and public officials.