Beer and Wine Advertising: Impact of Electronic Media : Hearing Before the Subcommittee on Telecommunications, Consumer Protection, and Finance of the Committee on Energy and Commerce, House of Representatives, Ninety-ninth Congress, First Session on H.R. 2526 ... and H.R. 1901 ... May 21, 1985, Volumes 2-3

Front Cover
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Other editions - View all

Common terms and phrases

Popular passages

Page 582 - As to the particular consumer's interest in the free flow of commercial information, that interest may be as keen, if not keener by far, than his interest in the day's most urgent political debate.
Page 360 - Or the reform may take one step at a time, addressing itself to the phase of the problem which seems most acute to the legislative mind.
Page 91 - A representation does not become "false and deceptive" merely because it will be unreasonably misunderstood by an insignificant and unrepresentative segment of the class of persons to whom the representation is addressed.
Page 361 - We think the limit of the police power has been reached and passed in this case. There is, in our judgment, no reasonable foundation for holding this to be necessary or appropriate as a health law to safeguard the public health, or the health of the individuals who are following the trade of a baker.
Page 340 - ... Advertisements of this sort are constantly before the eyes of observers on the streets and in street cars to be seen without the exercise of choice or volition on their part. Other forms of advertising are ordinarily seen as a matter of choice on the part of the observer. The young people as well as the adults have the message of the billboard thrust upon them by all the arts and devices that skill can produce.
Page 83 - Materials" is issued at least annually by the Director of the Bureau of Alcohol, Tobacco and Firearms of the Department of the Treasury. The...
Page 372 - We have noted a high degree of correspondence in the aggregate level data presented in this report among seniors...
Page 496 - ... by the American Association of Advertising Agencies and the Association of National Advertisers, and also by the Advertising Federation of America: 1.
Page 434 - Media Images of Alcohol: The Effects of Advertising and Other Media on Alcohol Abuse, 1976...
Page 357 - This reasoning falls short of establishing that appellant's advertising is not commercial speech protected by the First Amendment. Monopoly over the supply of a product provides no protection from competition with substitutes for that product. Electric utilities compete with suppliers of fuel oil and natural gas in several markets, such as those for home heating and industrial power. This Court noted the existence of interfuel competition 45 years ago, see West Ohio Gas Co. v. Public Utilities Comm'n,...

Bibliographic information