Beginning Behavioral Research: A Conceptual Primer

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Pearson/Prentice Hall, 2005 - Psychology - 476 pages
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This successful introduction to behavioral research methods—written by two leaders in the field—provides step-by-step guidance through the processes of planning an empirical study, analyzing and interpreting data, and reporting findings and conclusions. It encourages readers to be analytical and critical, not only in interpreting research findings, but also in investigating what is behind the claims and conclusions in news reports of scientific results. While the primary emphasis is on behavioral and social research, a strong effort is made to connect these disciplines with the empirical reasoning used in other fields in order to underscore the unity of science.The volume examines behavioral research and scientific method, creative ideas and working hypotheses, ethical considerations and guidelines, observation and measurement, design and implementation, describing data and making inferences, and statistical tests.For those interested in an introduction to research methods.

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Contents

getting started
3
Creative Ideas and Working Hypotheses
24
Ethical Considerations and Guidelines
59
Copyright

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About the author (2005)

Professor Ralph L. Rosnow is Thaddeus Bolton Professor Emeritus at Temple University in Philadelphia, PA, where he taught in the Psychology Department for thirty-four years and directed the doctoral program in social and organizational psychology. He also has taught research methods and social psychology at Boston University and Harvard University, and was a visiting professor at the London School of Economics. He received a B.Sc. from the University of Maryland, an M.A. from George Washington University, and a Ph.D. in psychology from American University in Washington, D.C. He has served on editorial boards of journals and encyclopedias and (with Robert E. Lana) was the general editor of Oxford University Press's RECONSTRUCTION OF SOCIETY series. He has been a fellow of AAAS and APA since 1970 and a charter fellow of APS since 1988. He and his wife, Mimi Rosnow, reside in Radnor, PA.

Rob Rosenthal is Professor of Sociology at Wesleyan University. He has written widely on housing and homelessness including "Homeless in Paradise" (1994) and the use of music in social movements. He has played in bands for over forty years, including The Fuse which recorded his rock opera "Seattle 1919" in 1986.

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