Behavior-based Marketing Strategies for Travel and Tourism: The West Virginia Model

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Bureau of Business Research, College of Business and Economics, West Virginia University, 1975 - Tourism - 76 pages

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Contents

INTRODUCTION
1
TRAVELER BEHAVIOR
20
Average Expenditures per PersonDay for West Virginia Travelers in 1974 by Lodgings Choice and 1972 Average for All Travelers
46

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