Behavioral Issues in Consumer Democracy
GRIN Verlag, 2013 - 80 pages
Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, comment: This work is fanastic and awesome paper., abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer's needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and "knowing customers" are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity. This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
3.86 table value 32 ANOVA 45 Null 78 ANOVA Summary 78 Null Hypothesis A S A age group Alternate Hypothesis H1 ambience ANOVA Summary Source Asanas Brand image Col 1 Col consumer democracy Consumerism cycle of fame df MS F P dfMS F P Rows educational level Error 0 0NaN form of hedonism form of spirituality Greater individualism group between 51 Health conscious hedonism than savings Hence the hypothesis hypothesis is accepted hypothesis is rejected Importance to hedonism Individual style least window shopping level Under UG lifelong vitality Mark Your Response miscellaneous aspects NaN NaN Columns NaN NaN Error NaN NaN rxc NaN Total past and heritage PG and doctoral Power and Money Pranayama Response S D D Row2 Row3 Row4 significant variance Social network Source SS df Srichakra Srividya SS dfMS F P Student Retired Summary Source SS UG PG Doctoral UG respondents UG UG PG upward mobility Virtuous cycle