Behavioral Issues in Consumer Democracy: Consumer Behaviour
Research Paper from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: none, Dr. M.G.R. University, course: Ph. D, language: English, abstract: The current trend has been changing and it is becoming quite difficult to become and sustain as leader in the market. Mostly it is there in the hands of consumers to choose and make market leaders in that particular industry. The consumers are becoming very choosy and take a hell lot of things into consideration before buying a product from the market. The retailing sector is booming now and even the consumers are also seeking more information while purchasing. The malls and big shopping centers are becoming crowded and people are willing to do the window shopping before purchasing. There are several other behavioral issues relating to the consumer buying behavior. Infact, it is increasingly becoming difficult to turn consumers into customers. Previously the aim of marketing is to meet and satisfy target customer’s needs and wants. But now it is much more beyond that. It is customer delighting now. At the same time, the marketers also facing tough competition and they need to face many challenges yet. Understanding consumer behavior and “knowing customers” are never simple. Establishing brand loyalty is increasingly becoming difficult. The customers at any time can go for other brands for any reason. This paper highlights various issues or aspects that a consumer takes care during purchasing activity. This paper deals with how consumers are choosing their brands and how intensive they are during pre purchase system. This paper was also based on the research work done.
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3.86 table value 42 Null 45 ANOVA Summary 76 ANOVA 78 Null Hypothesis age group Alternate Hypothesis H1 ambience ANOVA Summary Source Art of Living Asanas Behavioral Issues Brand image Consulting astrologers Consumer Democracy cycle of fame Desire to look df MS F P educational level Expressing one’s individual F P Rows form of hedonism form of spirituality Gita Greater individualism group between 51 Health conscious Helping nature Hence the hypothesis hypothesis is accepted hypothesis is rejected Importance to hedonism Individual style least window shopping level Under UG lifelong vitality long vitality look young Mark Your Response miscellaneous aspects NaN Total NaNNaN Columns NaNNaN Error NaNNaN rx past and heritage PG and doctoral Power and Money Pranayama Response S D D Shopping at least significant variance Social network Source SS df Srichakra Student Retired Summary Source SS UG PG Doctoral UG UG PG upward mobility variance between pride Virtuous cycle