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CONSUMER BRAND CHOICE
Toward BehavioralBehavioristic Models
Identifying Environmental Influences on Brand Choice Decisions
10 other sections not shown
actual advertising alternative analysis appeals applied approach attitude brand choice campaign characteristics cognitive communication complex consider consumer deal decision described determine direct discussion economic effect empirical estimates evaluation example expected experience exposure fear field Figure findings function further given important increase indicate individual initial interest Journal learning management science mathematical means measures methods nature notion observed operation opinion leaders parameters percepts period personal influence persuasion position possible potential predict preferences present probability problem procedures proposed Psychology purchase question relationship relevant repetition represent response Review sample scientists segment selected share situation social specific statistical steps structure studies suggested tend theory tion types University variables York