Behavioral and Management Science in MarketingHarry L. Davis, Alvin J. Silk |
Contents
CONSUMER BRAND CHOICE | 1 |
Toward BehavioralBehavioristic Models | 12 |
Identifying Environmental Influences on Brand Choice Decisions | 56 |
Copyright | |
10 other sections not shown
Common terms and phrases
adver advertising campaign Advertising Research Advertising Research Foundation analysis applied approach attitude change basic behavioral research behavioral sciences behavioral steps brand choice brand switching models buyers cognitive structure communication complex Consumer Behavior copy tests curve described discussion economic effect empirical estimates evaluation example experience experimental exposure value fear appeals field Figure forecasting havioral independent variable individual information-processing initial inputs interaction Journal of Marketing laboratory learning Lipstein management science management scientists market segment Marketing Research mass media mathematical models measures ment microtheoretical notions model builders new-product ventures Nicosia opinion leaders opinion leadership paper parameters percepts period personal influence persuasion potential predict preferences probability problem procedures proposed purchase behavior purchase frequency question relationship relevant repetition Review sample share simulation situation Social Psychology specific statistical stochastic studies suggested sumer theory tion tising traits types York