Behavioral and Management Science in Marketing |
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Contents
CONSUMER BRAND CHOICE | 1 |
Toward BehavioralBehavioristic Models | 12 |
Identifying Environmental Influences on Brand Choice Decisions | 56 |
Copyright | |
10 other sections not shown
Common terms and phrases
actual advertising alternative analysis appeals applied approach attitude brand choice campaign characteristics cognitive communication complex consider consumer deal decision described determine direct discussion economic effect empirical estimates evaluation example expected experience exposure fear field Figure findings function further given important increase indicate individual initial interest Journal learning management science mathematical means measures methods nature notion observed operation opinion leaders parameters percepts period personal influence persuasion position possible potential predict preferences present probability problem procedures proposed Psychology purchase question relationship relevant repetition represent response Review sample scientists segment selected share situation social specific statistical steps structure studies suggested tend theory tion types University variables York
Bibliographic information
| Title | Behavioral and Management Science in Marketing A Ronald Press Publication |
| Editors | Harry L. Davis, Alvin J. Silk |
| Contributor | Institute of Management Sciences. College on Marketing |
| Edition | illustrated |
| Publisher | Wiley, 1978 |
| Original from | the University of Michigan |
| Digitized | Aug 22, 2011 |
| ISBN | 047107179X, 9780471071792 |
| Length | 273 pages |
| Export Citation | BiBTeX EndNote RefMan |