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CONSUMER BRAND CHOICE
Toward BehavioralBehavioristic Models
Identifying Environmental Influences on Brand Choice Decisions
10 other sections not shown
adver advertising campaign Advertising Research Advertising Research Foundation altemative analysis applied approach attitude change behavioral research behavioral sciences behavioral steps brand choice brand switching models buyers cognitive structure communication concemed Consumer Behavior copy tests curve decision deﬁned deﬁnition discussion economic effect empirical estimates evaluation example experimental exposure value fear appeals ﬁeld experiment Figure ﬁnd ﬁndings ﬁrst ﬁt ﬂow forecasting havioral identiﬁed individual inﬂuential information-processing inputs interaction Journal of Marketing laboratory leaming Lipstein management science management scientists market segment Marketing Research mass media mathematical models measures ment microtheoretical notions modiﬁcation Nicosia opinion leaders opinion leadership paper parameters pattems percepts period personal inﬂuence persuasion potential predict preferences probability problem procedures proposed purchase frequency question relationship relevant repetition Review sample share signiﬁcant simulation situation Social Psychology speciﬁc statistical studies suggested sumer theory tion traits types York