Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an IndustryHow did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. |
Contents
| 1 | |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 2 The Marketing Playbook ... | 23 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 3 The Events Playbook Ho... | 47 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 4 The Sales Playbook How t... | 67 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 5 The Technology Playboo... | 103 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 6 The Corporate Philanthro... | 135 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 7 The Global Playbook Ho... | 169 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 8 The Finance Playbook Ho... | 201 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Part 9 The Leadership Playbook ... | 225 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry The Final Play | 255 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Notes | 261 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry Acknowledgments | 265 |
The Untold Story of How Salesforcecom Went from Idea to BillionDollar Companyand Revolutionized an Industry About the Authors | 269 |
| 271 | |
Other editions - View all
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to ... Marc Benioff,Carlye Adler No preview available - 2009 |
Common terms and phrases
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