Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change

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St. Martin's Press, May 26, 2009 - Business & Economics - 273 pages
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How many times have you sat in a meeting and heard someone use the word “strategic?”

As in: “We’re not being very strategic about X.” or “We need a strategic plan for project Y.”  And, if your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, with – generally – no one the wiser as to what “strategic” really means. 

Next time, respond: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?”

Everybody talks about strategy, but there is a big gap between discussing strategy, defining strategy and actually being strategic -- so you can accomplish something.

This book helps you approach business—and life—strategically, explaining what strategy is, why it's important, and how to do it. Being Strategic offers you a step-by-step model and skills for strategic thought and action that are broadly applicable and thoroughly practical:

•           First, get clear about the problem you’re trying to solve

•           Then, figure out where you’re starting from

•           Now, imagine your “castle on the hill,” the future you want to create.

•           Identify the “trolls under the bridge”; the obstacles in your path

•           Next, outline the path to the castle: your core strategies and the tactics for implementing them.

•           Re-evaluate your strategy and your tactics as conditions change

Framed around the story of 13th-century Welsh nobles building an actual castle, and weaving in dozens of real-life examples from her practice, which has helped restaurateur Danny Meyer and many others, noted consultant Erika Andersen offers a complete course in turning around a business, or a life.

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User Review  - Fouad_Bendris - LibraryThing

First and foremost - this book is really impressive since it forces me to manage retrospective thinking all along the reading ... Often going back and exercice mentally in order to well surround ... Read full review

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About the author (2009)


Erika Andersen is the founding partner of Proteus International, a coaching, consulting and training firm that helps client organizations clarify and move toward their hoped-for-future. She has served as coach and advisor to the senior executives of such companies as MTV Networks, GE, Rockwell Automation, NBC Universal, Union Square Hospitality Group, and Cablevision Corporation. Erika lives in New York’s Hudson Valley, in her very own castle on a hill.  She blogs at

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