Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money TooBen & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business. |
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Ben & Jerry's double-dip: lead with your values and make money, too
User Review - Not Available - Book VerdictPicking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the ... Read full review
Contents
Being Here Now | 13 |
What Do You Mean ValuesLed Business? | 29 |
ValuesLed | 55 |
ValuesLed Finance | 87 |
ValuesLed Retailing | 108 |
Marketing for Real | 129 |
ValuesLed Human Resources | 161 |
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Common terms and phrases
activities Aztec Harvests bank Ben & Jerry's Ben and Jerry Ben Cohen benefits billion Brazil nuts brownies budget businesspeople campaign Children's Defense Fund coffee company's corporate cost create customers decided decision donations economic employees environment environmental festivals flavor franchise Free Cone fund Gary Hirshberg gas station give going Greyston hire Hydro Quebec ice cream idea impact invest issue Jerry Jerry's kids living looking military organochlorines packaging pany partnershop Percent for Peace pint problems profits purchasing Rainforest Crunch rBGH retail scoop shops sell shareholders social audit social mission social values socially responsible society spend started Stonyfield Stonyfield Farm talk there's thing tion Tom's of Maine trying values alignment values-led business values-led company values-led marketing Vermont Whole Foods Whole Foods Market Xapuri
Bibliographic information
| Title | Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too Simon & Schuster fireside book |
| Authors | Ben Cohen, Jerry Greenfield, Meredith Maran |
| Edition | illustrated, reprint, revised |
| Publisher | Simon and Schuster, 1998 |
| ISBN | 0684838559, 9780684838557 |
| Length | 300 pages |
| Subjects | › › Business & Economics / Business Ethics Business & Economics / Corporate & Business History Business & Economics / General Business & Economics / Marketing / General Business & Economics / Small Business |
| Export Citation | BiBTeX EndNote RefMan |