Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

Front Cover
Simon and Schuster, May 13, 1998 - Business & Economics - 300 pages
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
  • How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit
  • Practical advice on everything -- from hiring employees to choosing suppliers
  • Nuts-and-bolts information on values-led finance, retailing, and human resources

Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
 

What people are saying - Write a review

Ben & Jerry's double-dip: lead with your values and make money, too

User Review  - Not Available - Book Verdict

Picking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the ... Read full review

Contents

Being Here Now
13
What Do You Mean ValuesLed Business?
29
ValuesLed
55
ValuesLed Finance
87
ValuesLed Retailing
108
Marketing for Real
129
ValuesLed Human Resources
161
Taking Stands
196
International Growth
226
The Future of ValuesLed Business
236
The Social Performance Report
259
Resource Guide
277
Index
287
Copyright

Other editions - View all

Common terms and phrases

About the author (1998)

Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.

Bibliographic information