Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money TooBen & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal:
Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business. |
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Ben & Jerry's double-dip: lead with your values and make money, too
User Review - Not Available - Book VerdictPicking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the ... Read full review
Contents
Being Here Now | 13 |
What Do You Mean ValuesLed Business? | 29 |
ValuesLed | 55 |
ValuesLed Finance | 87 |
ValuesLed Retailing | 108 |
Marketing for Real | 129 |
ValuesLed Human Resources | 161 |
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