Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too

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Simon and Schuster, May 13, 1998 - Business & Economics - 300 pages
Commercial success need not come at the cost of human value. Just ask Ben and Jerry, whose first ice cream shop in an abandoned Vermont gas station grew into a $160 million business. Yet Ben & Jerry continue to use the power of business to change the world. With its seemingly wacky antics, controversial social and political stands, and iconoclastic corporate policies, the company that's come to embody socially responsible business has drawn the scepticism of business analysts, the criticism of media cynics - and the amazement- and ultimately, the respect- of the business world and the people in it.

As Ben and Jerry explain in DOUBLE-DIP, they haven't always known exactly what they were doing, but they've always known why they were doing it. There's a method to their madness; that method is what they call 'values-led business.' BEN & JERRY'S DOUBLE-DIP explains what values-led business is, why it's the best model for business today, and how anyone who owns, works for, invests in, or shops with a company can help make it a socially responsible business.
 

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Ben & Jerry's double-dip: lead with your values and make money, too

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Picking up where they left off in Ben & Jerry's: The Inside Scoop (LJ 4/1/94), entrepreneurs Ben and Jerry continue the story of their successful ice cream company with their ideas on bettering the ... Read full review

Contents

Being Here Now
13
What Do You Mean ValuesLed Business?
29
ValuesLed
55
ValuesLed Finance
87
ValuesLed Retailing
108
Marketing for Real
129
ValuesLed Human Resources
161
Taking Stands
196
International Growth
226
The Future of ValuesLed Business
236
The Social Performance Report
259
Resource Guide
277
Index
287
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About the author (1998)

Ben Cohen and Jerry Greenfield, cofounders of Ben & Jerry's Homemade, Inc., opened their first ice cream shop in Burlington, Vermont, in 1978. Cohen is chairperson and Greenfield is vice-chairperson of the board of Ben & Jerry's Homemade, Inc. They live in Vermont.

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