Benchmarking National Tourism Organisations and Agencies: Understanding Best Practice

Front Cover
J. John Lennon
Elsevier, 2006 - Business & Economics - 250 pages
This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

* Useful, practical guide to government's involvement in tourism over the past decade or more

* Brings insight from both the academic and practitioner markets

* International Case Studies

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About the author (2006)

Best known for his work with the world-renowned rock group, The Beatles, John Winston Lennon was born in Liverpool, England on October 9, 1940 to Alfred and Julia Stanley Lennon. Lennon was married twice, first to Cynthia Powell in 1962, with whom he had a child, John Julian, and later, in 1969, to Yoko Ono, the mother of his son Sean Taro Ono. Lennon was involved in various late 1950s British musical groups. He helped establish the Beatles in the early 1960s, teaming up with fellow Beatle Paul McCartney to write numerous bestselling popular songs including "Revolution" and "Strawberry Fields Forever." The Beatles' universal fame also resulted in their starring in such films as "Help!" and "A Hard Day's Night." When he met and married Yoko Ono in 1969, Lennon legally changed his name to John Ono Lennon. It was with Ono that he collaborated on several musical projects following the breakup of The Beatles. Lennon and Ono also gained notoriety from such public acts as being filmed and interviewed in bed, as a form of peace protest. John Lennon also had a string of post-Beatle solo music successes and he published satirical poems and stories. He moved to New York City and on December 8, 1980, he was shot to death outside his home in the Dakota building, by a deranged ex-fan, Mark David Chapman. He and Ono had just finished recording a new album "Double Fantasy." After its release, one of the songs, "Starting Over" was released as a single and rejuvenated his musical fame as his fans mourned his passing. Each year, on the anniversary of John Lennon's death, his fans throughout the world hold memorial services. Strawberry Fields, New York City's Central Park, further commemorates him.

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