Bending Opinion: Essays on Persuasion in the Public Domain
Ton van Haaften, Henrike Jansen, Jaap de Jong, Willem Koetsenruijter
Amsterdam University Press, 2011 - Language Arts & Disciplines - 455 pages
From classical antiquity until the present, people and groups have taken to public spaces, now largely virtual, in order to relay their message and attempt to persuade others. And for just as long, the methods of organizing and conducting such public debate and decision making have been hotly contested. This collection of essays by distinguished international scholars presents an overview of the state of interdisciplinary scholarship on the art of rhetoric and the varied approaches and methodologies within it. Bending Opinion cites a host of relevant examples, from Barack Obama to Geert Wilders, as well as compelling case studies.