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Public Relations Defined
Winning the Fight Against Breast Cancer
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ABS-CBN achieve activities advertising advocacy Ahead anniversary annual reports awareness Ayala Corporation barangays beneficiaries brands breast cancer Business Need/Opportunity Caltex campaign celebration company's consumers core values corporate social responsibility creative Elementary School ensure Entrant's Name Entrant's Role environment Excellence Award exhibit Filipino GMA Network Guide questions IABC impact Implementation and Challenges industry Inquirer Libre Integrated Intended Audience International Laguna de Bay launch logo Malampaya marketing Measurement/Evaluation mentors Meralco messages Metro Manila Mirant Philippines MTV Philippines non-readers objectives organizations participation partners partnership Pasig River Period of Project Petron Corporation Petron Foundation Philippine Daily Inquirer Project BEACON promotion readers release SMART Communities Solution Overview special events sponsors stakeholders story strategies sustainable development target publics television Title of Entry Tulong Aral Unilever Philippines venue volunteerism volunteers