Best Practice

Front Cover
Routledge, Feb 17, 2010 - Business & Economics - 423 pages
Best Practice: Process Innovation Management highlights best practice in innovation by bringing together practitioners and researchers in this field.

This book presents contributions from leading academics and practitioners involved with innovation. They bring together all the strands of research, best practice and advice establishing an essential source of information for all involved with process innovation management.
 

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Contents

1 Understanding innovation from cradle to grave Brian Cumming
1
2 Market orientation for superior competitiveness
32
creative problemsolving and innovation
73
4 Innovation by design
104
5 Bringing in and focusing on customer true needs
139
6 Project management and modern tools of innovation
188
7 Total supply chain for innovation
235
8 Customer management and development in retailing
283
9 Auditing innovation through effective performance management
305
10 Being a worldclass organization what does it mean?
344
11 Sustaining a culture of discontinuous innovation
374
12 Concluding remarks
406
Index
417
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