Best Practice Creativity
The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.
What people are saying - Write a review
It was filled with rubbish. I did enjoy many practicing activities but the most others were complete bore IN MY PERSPECTIVE. I will enjoy it being more advanced. I give it a 1 star. Thank you.
- Arthur Robinson
Creativity and the Organization
Models and Concepts of Personal Creativity
Models and Concepts of Organizational Creativity
Organizational Creativity in the Private Sector
Organizational Creativity in the Public Sector
DESIGNING THE CREATIVE ORGANIZATION
outside the current world of ideas
Structures and Systems
Skills and Resources