Best Practice Creativity

Front Cover
Gower Publishing, Ltd., 1998 - Business & Economics - 271 pages
The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.
 

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It was filled with rubbish. I did enjoy many practicing activities but the most others were complete bore IN MY PERSPECTIVE. I will enjoy it being more advanced. I give it a 1 star. Thank you.
- Arthur Robinson

Contents

Creativity and the Organization
21
Models and Concepts of Personal Creativity
37
Models and Concepts of Organizational Creativity
61
Organizational Creativity in the Private Sector
83
Organizational Creativity in the Public Sector
105
DESIGNING THE CREATIVE ORGANIZATION
123
outside the current world of ideas
132
Structures and Systems
153
Learning and Change
193
organization? How does creativity fit in with learning
210
A Creativity Toolkit
219
Creative Learning and Change
241
Ideas for Increasing Organizational Creativity
251
References
259
Index
265
Copyright

Skills and Resources
173

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About the author (1998)

He is a founding member of Archigram, is the chair of the Bartlett School of Architecture, University College London & a principal in the firm of Cook & Hawley Architects in London 010.

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