Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition
What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?
It's time to innovate the way you innovate.
Stephen Shapiro is one of America's foremost innovation advisrrs, whose methods have helped organizations like Staples, GE, Telefónica, NASA, the U.S. Air Force, and USAA. He teaches his clients that innovation isn't just about generating occasional new ideas; it's about staying consistently one step ahead of the competition.
Shapiro shows that nonstop innovation is attainable and vital to building a high-performing team, improving the bottom line, and staying ahead of the pack.
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THE THREE LEVELS OF INNOVATION
WHY CHALLENGEDRIVEN INNOVATION?
YOUR INNOVATION PORTFOLIO
TOURNAMENT VERSUS BOUNTY
YOUR CUSTOMERS DONT KNOW WHAT THEY DONT KNOW
THE BEST USE FOR BEST PRACTICES
MAKE YOUR PRODUCTS MORE ACCESSIBLE
THE WORK IS ITS OWN REWARD
STATUS AND RECOGNITION
BUILD IT TRY IT FIX IT
MEET PEOPLE WHERE THEY ARE
LOSSES VERSUS GAINS
ELIMINATE A PAIN AND THEY WILL COME
DIFFERENT STROKES FOR DIFFERENT FOLKS
SCORING YOUR INNOVATION STYLE QUIZ