Best of TOC 2012

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"O'Reilly Media, Inc.", Feb 3, 2012 - Computers - 66 pages
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The Best of TOC New York 2012

The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With this video compilation, you’ll get a seat in the front row of every session at this groundbreaking conference.

Watch stirring keynotes from luminaries such as LeVar Burton (RRKidz), Tim Carmody (Wired), and Judith Curr (Atria Books). Then take in practical and inspiring sessions in three tracks: Manage, Make, and Market. Download these videos or view them through our HD player, and learn about the innovations rocking every aspect of the art, craft, and business of publishing in the 21st century.

Here are just a few of the sessions you’ll receive in this video package:

Manage:

  • Hippo in Ballet Shoes, Or Greyhound on the Track? Applying Agile Methodologies to Traditional Publishing—Kristen McLean (Bookigee)
  • You’ve Decided The Cloud Is Right For Your Organization. Now the Hard Part—Jonathan Reichental (City of Palo Alto, California)
  • Minimum Viable (Publishing) Product—Todd Sattersten (BizBookLab)
  • Case Study: Experimenting with Print-to-Digital Publishing Models—Ana Vela (National Geographic Learning)

Make:

  • InDesign to EPUB: The Basics and Beyond—Anne-Marie Concepcion (Seneca Design & Training, Inc.)
  • Using WordPress for Digital Workflows and More—Kirk Biglione (Oxford Media Works), Hugh McGuire (PressBooks / LibriVox / Iambik )
  • Margin Walking: How Annotation Technology Reinvents and Renews the Book—Joe Wikert (O'Reilly Media, Inc.), Seth Kaufman (Copia Interactive)

Market:

  • Keplers2020: Building the Community Bookstore of the 21st Century—Thad McIlroy (TheFutureofPublishing.com), Praveen Madan (Keplers2020, Booksmith)
  • Creating A Strong Youth Media Brand—Frederik Wiedemann (ReD Associates), Kasper Tostesen (Danish Broadcasting Corporation)
  • Consumer Attitudes toward E-Book Reading—Len Vlahos (Book Industry Study Group), Kelly Gallagher (RR Bowker)
 

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Contents

Introduction
Chapter 1 The Adaptation of Publishing
The Paperless Book
Were in the Midst of a Restructuring of the Publishing Universe Dont Panic
The Problem with Deep Discount eBook Deals
What Are They Good For?
Less DRM More Data
Chapter 2 Digital Publishing and the Legal Landscape
Chapter 3 Publishing Tech and Tools
Metadata Isnt a Chore Its a Necessity
Six Ways to Think About an Infinite Canvas
Chapter 4 The Edge of Publishing
Publishing Needs a Social Strategy
OpenEnded Publishing
Tim OReilly on What Lies Ahead in Publishing
About the Author

Legally Speaking Think Before You Tweet
The Digital Rights Quagmire

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About the author (2012)

At O'Reilly, a big part of our business is paying attention to what's new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term "open source" was first adopted; we were early investors in Blogger, which helped launch the blogging revolution; and more recently, our Web 2.0 conference launched a world-wide meme. We call this predictive sense the "O'Reilly Radar." And while we're certainly not always right, we are, at least, good at making interesting guesses.

Our methodology is simple: we draw from the wisdom of the alpha geeks in our midst, paying attention to what's interesting to them, amplifying these weak signals, and seeing where they fit into the innovation ecology. Add to that the original research conducted by our Research team, and you start to get a good picture of what the technology world is thinking about. What books are people just now starting to buy, and which are falling off in interest? Which tech-related Google AdWords are rising or falling in price? What can we learn from predictive markets tracking tech trends? What do help-wanted ads tell us about technology adoption?

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