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Chapter 2 Partner selectionthe three
Chapter 3 Checklists for choosing an alliance structure
Chapter 4 Negotiating and structuring an alliance
6 other sections not shown
According agreements alliance executives alliance managers alliance partners areas Asian assets AT&T build capabilities Celltech CFM International checklist Chrysler co-operation co-ordinate collaboration commitment compete competitive competitors Corning corporate costs create culture customers deal Diamond Star Motors director distribution division Drenkow Elmendorf employees engineers entity equity stake European example Ford Fuji Xerox Fujitsu functional alliances Gardner GE-Fanuc Giacco global markets goals Himont independent industry instance internal issues Japan Japanese Japanese partner joint venture jointly know-how learning licensing long-term manufacturing Mazda Melco ment Mitsubishi Mitsubishi Motors MNCs Montedison Naruto negotiators operations organisational parent company partnership portfolio problems programme relationship responsibility says sell senior management Siemens skills Snecma Stephen Albertalli structure success supplier Tambrands telecommunications tion top management Toshiba transfer Tyson Foods venture's Westinghouse Xerox and Xerox yakitori